Yesenia Sotelo helps nonprofit organizations use technology to fulfill their missions. Over 10 years of nonprofit experience and daily research equip Yesenia to create online initiatives that achieve communications, fundraising, advocacy and operations goals.
Expertise
Yesenia provides strategic guidance and implementation services in online communications, fundraising, advocacy and operations. Her expertise includes, but is not limited to, the following services:
Communications
- Managing website projects for both new and existing websites
- Managing all aspects of online campaigns from strategy to execution and analysis
- Creating, sourcing and updating website content
- Creating and delivering analytics reports
- Creating and managing online ad campaigns on sites like Google Ads, Facebook, LinkedIn
- Creating and managing social media campaigns on sites like Facebook, Twitter, YouTube, LinkedIn, FourSquare
- Recommend new tools and platforms
Fundraising
- Optimizing donation pages
- Analyzing donor demographics
- Administering Raiser’s Edge databases
- Researching and recommending online donation software/services
- Connecting fundraising databases with other software
Advocacy
- Managing online advocacy campaigns
- Writing action alerts
- Optimizing action alert pages
- Segmenting advocate databases
- Researching and recommending advocacy software options
Operations
- Recommending methods for reducing IT costs
- Performing security audits on IT infrastructure and websites
- Researching and writing privacy policies
- Writing how-to and policy manuals in areas such as website content and social media guidelines
Experience
Yesenia started building websites in 1997 when she taught herself HTML.
Yesenia’s first nonprofit job was as a web developer for the Constitutional Rights Foundation of Chicago. She spent over six years on staff at the ACLU of Illinois and created the position of Director of Technology and Membership. At Heartland Alliance for Human Needs & Human Rights, she served as the organization’s first Manager of Interactive and New Media. For Jasculca Terman and Associates, she expanded the position of Director of New Media.
She serves as a national board member of the Young Nonprofit Professionals Network, a board member of the Illinois Maternal and Child Health Coalition, an ex-oficio board member of the Young Nonprofit Professionals Network of Chicago and a membership committee member of the Nonprofit Technology Network.
She earned a B.A. in political science from Northwestern University.
Personal
Yesenia lives in the Andersonville neighborhood of Chicago with her pet children Moses, Oreo, and Noah. She enjoys Indian food, fiddle practice, BBC television, National Public Radio, craft beer, Gabriel Garcia Marquez, Battlestar Galactica, National League baseball, Superdawg, Doctor Who, blue states and cherry pie.