yesenia (AT) silverbell.org | LinkedIn
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Experience
2010 – 2011, Jasculca Terman and Associates, Chicago IL
Director of New Media
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Strategy:
Provided high level new media consulting on website development, online marketing, online fundraising, online advocacy, mobile marketing and social media outreach to a range of clients including universities, hospitals, nonprofits, campaigns and businesses; Participated in new client meetings and retreats; Provided new media trainings and presentations to clients and internal staff.
Project Management:
Guided website development projects and social media campaigns towards completion on budget and on schedule; Launched redesign of jtpr.com; Implemented the new media team’s first project management system and standardized project timelines and workflow.
Personnel Management:
Led a team of 5 staff, including technical and design professionals; Established the new media team’s first file management and document collaboration system; Created weekly team meetings, biweekly individual staff meetings and quarterly retreats; Incorporated professional development as a discrete weekly activity and key measure of staff performance.
2008 – 2010, Heartland Alliance, Chicago IL
Manager of Interactive and New Media
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Communications:
Launched redesign of HeartlandAlliance.org; Implemented and managed Convio CRM and CMS platform; Developed email welcome series to acquire and cultivate over 2,200 new subscribers; Implemented online presence for 90+ domestic and international programs, including social enterprise and advocacy; Designed media training for mid-level staff; Edited and wrote for monthly enewsletter; Managed social media outreach.
Development:
Implemented online fundraising strategy to raise over $30,000 in first year of new online gift catalog and acquire almost 300 new online donors; Supported programs with best practices for online fundraising; Provided gala event support.
Marketing:
Coordinated marketing and public relations for print and online gift catalog; Managed Google AdWords campaigns for social enterprise programs.
Advocacy:
Developed metrics and best practices to improve online action alert performance.
2002 – 2008, ACLU of Illinois, Chicago IL
Director of Technology and Membership
Development Associate
Development Assistant
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Communications:
Acted as staff advocate for online strategy and online communications; Served as webmaster, content manager and graphic designer for aclu-il.org; Created strategy for online action alerts; Provided graphic design, production coordination for print newsletter, annual report and gala program book.
Technology:
Managed budget, purchasing, desktop support and emergency server administration for 35 users, including securing sensitive legal information subject to Patriot Act regulations.
Development:
Raised funds via direct mail and online channels; Administered and trained others in Raiser’s Edge database; Organized summer outreach events, annual membership conference and gala event payment system.
Other:
Organized young professionals group; Managed Spanish legal intake; Coordinated volunteers.
2001 – 2002, Constitutional Rights Foundation, Chicago IL
Web Developer
Education
1997 – 2001, Northwestern University
B.A. Political Science
Leadership
2006 – 2010, Young Nonprofit Professionals Network
2011 – 2013 National Board Member
2008 – 2010 Executive Co-Chair, Chicago
2007 – 2008 Technology Co-Chair, Chicago
2006 – 2007 At-Large Board Member, Chicago
Executive Co-Chair
Volunteer position providing strategic guidance and managing the operations of an incorporated 501(c)3 nonprofit organization with over 5,000 members. Duties include: executing strategic planning, managing the board, recruiting new board and committee members, budgeting, launching a re-branding initiative, developing an inaugural fundraising program, establishing new organizational partnerships, representing the organization at council meetings, speaking at events.
2011 – 2013, Illinois Maternal and Child Health Coalition
Board Member
2010 – Present, Nonprofit Technology Network
Membership Committee Member
Skills
Bilingual Spanish / English
Specialized Software:
Convio, Raiser’s Edge, WordPress, Drupal, Joomla, Adobe InDesign, Fireworks, Premier, Constant Contact, Google Analytics, HootSuite, Google AdWords
Scripting and Programming Languages:
HTML, CSS. Familiar with Javascript, mySQL, PHP.